Top 5 Social Apps in Colombia Q1 2024

During the first quarter of 2024, the top 5 social apps in Colombia demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed analysis of each app.

TikTok experienced a fluctuating trend in weekly revenue, starting at approximately $183K in the first week of January and closing the quarter at around $116K. The app saw the highest revenue in the first week of January. Weekly downloads peaked mid-January at about 419K, then gradually decreased to approximately 273K by the end of March. Weekly active users remained relatively stable, averaging around 12M throughout the quarter.

Kismia - Meet Singles Nearby showed a slight increase in weekly revenue, beginning at approximately $5.2K and ending the quarter at around $5.8K. The app's downloads saw a significant decline from 116K in the first week of January to about 20K by the end of March. Weekly active users also decreased from around 125K to approximately 58K over the same period.

Chamet - Live Video Chat had a relatively stable revenue trend, with weekly revenue fluctuating between $2.8K and $4.2K. Weekly downloads varied, starting at 1.2K and peaking at around 2.6K by the end of the quarter. The app's weekly active users hovered around 17K, showing slight fluctuations throughout the quarter.

Instagram generated consistent revenue, peaking at approximately $45K in early February and ending March at around $22.5K. The app maintained a stable download rate, averaging around 250K to 290K weekly downloads. Weekly active users saw a steady increase from about 20.3M to 21M by the quarter's end.

Grindr - Gay Dating & Chat displayed a steady revenue trend, starting at approximately $10.2K and closing the quarter at around $10.3K. Weekly downloads showed a gradual increase, beginning at 5.9K and reaching about 7.9K by the end of March. The app's weekly active users remained consistent, averaging around 150K throughout the quarter.

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